Green Logistics e Green Marketing como Práticas Sustentáveis

نویسندگان
چکیده

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Green Logistics

Logistics encompasses the business processes that plan, control, and implement the flow of goods and related information between points of origin and points of consumption to meet customer demand. It does so by managing transportation, warehousing, and inventory decisions across the company and, whenever possible, across its supply chain. Traditionally, logistics decisions have been driven by m...

متن کامل

Green International Wine Marketing

The Banrock Station brand, owned by wine producer BRL Hardy, has been highly successful in the UK and USA, and in the Australian premium wine market. In part, success has arisen from the positive attributes of being a ‘new world’ wine, but the case study shows that it is branding as a ‘green’ wine that supports conservation activities that has given Banrock Station a distinctive edge. The exper...

متن کامل

Combinatorial optimization and Green Logistics

The purpose of this paper is to introduce the area of Green Logistics and to describe some of the problems that arise in this subject which can be formulated as combinatorial optimization problems. The paper particularly considers the topics of reverse logistics, waste management and vehicle routing and scheduling.

متن کامل

Green Logistics: the Carbon Agenda

Over the next few decades European companies will come under intense pressure to cut their greenhouse gas (GHG) emissions in an effort to achieve very ambitious carbon reduction targets at national, EU and global levels by 2050. This paper presents a framework for the decarbonisation of their logistical activities based on five key freight transport parameters: freight transport intensity, moda...

متن کامل

Green Logistics ( The Paradoxes of )

Logistics are an important function of modern transport systems. Contemporary technological and spatial developments have improved the cost, efficiency and reliability of freight and passenger transport systems. At the same time, the negative environmental impacts of transportation have gained wide recognition and are at the core of issues of sustainability, especially in urban areas. Since the...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: Sustainable Business International Journal

سال: 2016

ISSN: 1807-5908,1807-5908

DOI: 10.22409/sbijounal2016.i63.a10247